Dates
Thursday 3rd April
Tuesday 3rd June
Wednesday 5th November
Tuesday 9th December
Typical Course Programme:
Session 1 – Introduction to public affairs
- What is public affairs?
- Public affairs audiences
- The role of public affairs practitioners- in-house consultancy
- Regulation of public affairs
- Case Study
Session 2 – Who are the audiences and how are they influenced?
- The role of the government in the UK and EU
- The role of the civil service
- Local government structure and mechanisms
- Government agencies
- Pressure groups
- Charities
-Trade associations
- Think tanks
- Case study
Session 3 – Managing a message
- Raising awareness of an organisation
- Creating a message
- Targeting a message
- Evaluation and benchmarking
- Case study
Session 4 – Public affairs tools
- Polling as a communications tool
- Monitoring
- The role of advisors
- The role of the media
- The Internet
- Breakfast, lunch and dinner
- Party conferences
- Case study
Summary and Conclusions
- How to keep up with current thinking
- Formal and informal public affairs networks
- A career in public affairs?
- Next steps
- Conclusion
Course Tutor
The tutor will be an experienced public affairs practitioner.
Delegates
We have an upper limit of 16 delegates per course so that the trainer has an opportunity to address individual delegates' needs.
Timings & Lunch
Courses start at 9.00am and finish at approximately 4.45pm.
Lunch is provided during a one-hour break and there are refreshments at breaks throughout the day. Exact timetables are confirmed to each delegate once a booking has been made.
Cost
Cost per person is £395 plus VAT (including lunch and all materials)